Matt Furie: The Artist Behind Boomer and the Meme Crypto Culture
When you think of Matt Furie, an American cartoonist best known for creating the character Boomer, a green frog who became a viral internet meme. Also known as the creator of Pepe the Frog, he didn’t set out to change crypto—but his art did anyway. Boomer, the smiling green frog from Furie’s comic Boy’s Club, was pulled into the chaos of the internet, stripped of context, and turned into a symbol for everything from humor to rebellion. By the time crypto traders started using him as a logo, he wasn’t just a drawing—he was a cultural signal.
That signal didn’t go unnoticed. In 2021, as meme coins exploded, projects like $PEPE and $BOOMER started popping up on decentralized exchanges. These weren’t just jokes—they had real trading volume, real communities, and real people betting on them. And behind every one of those tokens was a tiny piece of Matt Furie’s art. He never endorsed them. He didn’t profit from them. But his work became the face of a movement that rejected traditional finance and embraced chaos. The same thing happened with Pepe the Frog, which evolved from a comic panel into a global symbol—sometimes used for good, sometimes for hate. That duality is part of why his art stuck in crypto: it was raw, uncontrolled, and totally unpredictable. Crypto thrives on that energy.
Today, Matt Furie’s name comes up in every discussion about art, ownership, and value in digital spaces. Can a meme be owned? Can an artist control how their work spreads once it’s online? These aren’t just philosophical questions—they’re practical ones. If you’re holding a meme coin with Boomer on it, you’re not just investing in a token. You’re participating in a cultural moment that started with a guy drawing frogs in his basement. The crypto world didn’t invent memes. It just found a way to turn them into currency. And Matt Furie? He’s the quiet origin point of one of its most powerful visual languages.
Below, you’ll find posts that dig into the wild side of crypto—where art meets speculation, where no one knows who’s behind a project, and where a frog on a blockchain can mean more than a billion-dollar company. Some of these tokens are scams. Others are just noise. But they all trace back to the same thing: an idea that got out of hand. And it all started with Matt Furie’s pen.